Natural & Organic

Since 1968 NOW Foods has been committed to providing natural products of the highest quality. We firmly believe that natural products are better than synthetic products, which is why we’ve always sought to use organic and non-GMO ingredients whenever possible. These ingredients are produced using methods that preserve their natural identity and integrity, which we feel better supports our mission of empowering people to lead healthier lives.

Organic Products

Organic refers to the earth-friendly system of growing and processing agricultural goods. Weeds and pests are controlled with environmentally sound methods that help preserve the health of our planet for future generations. Instead of chemical fertilizers, pesticides, fungicides and genetically modified additives, organic farmers combine time-tested agricultural practices with modern sustainable practices to achieve similar results.

Non-GMO Ingredients and Products

NOW chooses non-GMO ingredients where possible and we’re constantly working to increase our non-GMO selections. GMO stands for genetically modified organism and is also referred to as GM (genetically modified). This method utilizes gene splicing to create agricultural products with unnatural attributes such as rapid growth or high resistance to pests and fungus. Genetic modification is not natural and NOW avoids the use of GMO ingredients whenever possible.

Non-GMO Project Verified Products

The Non-GMO Project is an organization founded by natural product retailers who believe consumers should have access to clearly labeled, non-GMO foods and products. A product bearing the “Non-GMO Project Verified” seal has gone through a rigorous verification process to confirm the absence of any genetic modification. For more information on the Non-GMO Project you can visit their website at www.nongmoproject.org. NOW currently provides many Non-GMO Project Verified products and we’re adding more products as they become available.

Irradiated Ingredients

NOW does not allow the use of irradiated ingredients in any of our products. Irradiation of food and supplement ingredients is a modern manufacturing method that uses specific levels of ionizing radiation to prevent spoilage and kill potential pathogens. This unnatural process irreparably damages DNA and cellular membranes and interrupts enzymatic pathways. Studies on the safety of irradiation are inconclusive and NOW will not allow irradiated ingredients in any of our products. NOW has sophisticated analytical instrumentation that is able to determine if an ingredient has been irradiated.

What Natural Means To Us

At NOW, we firmly believe that natural products are safer and more effective than synthetic products. Our insistence on natural products is one of the many factors that differentiate us from the mass market, where the use of synthetics is rampant. It also differentiates us from many competitors who claim to sell natural products. Many times their labeling reveals that their products are actually manufactured with harsh synthetic ingredients and additives.

NOW Foods was founded for the purpose of providing affordable natural products to everyone and we hold true to this principle today. As a chemist, our founder Elwood Richard understood the dangers posed by synthetic ingredients decades ago and he knew that true health and wellness begins with products that are As Natural As Possible. We’ve been manufacturing and distributing natural and nature-identical products since 1968 and our steady growth over the past 45 years is an affirmation of our founder’s unwavering dedication to providing natural products that are both affordable and effective.